How to Improve Brand Awareness with Cardboard Boxes

How to Improve Brand Awareness with Cardboard Boxes
The cardboard packaging works as a label in a far more effective manner. Instead of simply writing the descriptive long sentences, the information can be meticulously placed on the packaging to show the complete details. In that manner, it is less congested and utilizes the negative space as a breathing area. Most importantly, it is able to deliver the entire information section-wise, without any clutters. Ingredients, features, benefits, directions of use, precautions, discounts are all written here. Some businesses even choose to incorporate the contact details and queries, to improve the feedback loop. This simple act strengthens the client relationships and even wins more customer satisfaction.
Branding and Rebranding Activities
Promotion is just one pillar of the marketing mix model. It allows the brands to come up with different activities and conduct them. And what else can be more effective than including these elements in your design? The presence of logos, tag lines, and product characters allows the brands to bring consistency to the packaging style. It is their ability to transform the major marketing promotions into a more discrete manner and showcase them, as the product sits on the shelf. Once branded, these custom packaging boxes with logo are able to create instant recognition, an ultimate motive of the businesses.
First Impression Matters
The retail world is all glamorous and very competitive for the new products to enter and penetrate into. Therefore, business owners have to strive and ensure that they deliver top-notch quality at all levels. One small mistake and the competition eat them up. Just like it is important for them to deliver unmatched product quality, they need to do the same with packaging. After all, the right packaging earns them the attention.
Talking about attention, experts have shown that the average attention span has now come down to 9 seconds from the earlier 12 seconds. That gives far less time for the audience to sight out your product, making the products on the shelf compete for eyeballs, more than before. And that is why first impressions count. They all are subconsciously being judged by the visual appearance, so why miss out on the custom packages. The innovative and unique designs will capture the attention and attract customers.
Product Positioning
Marketing activities allow team creatives to position the brand in the right manner to the right cardboard packaging works audience at the right time. And custom packaging is a viable solution to achieve this motive. The design, color and text on the exterior of the product are able to position it in the customer’s mind and grab their attention.
Of the many positioning types, this packaging method gears the product to be positioned towards the lower, middle or upper class. Based on that, customers from that section can easily connect and purchase it. Premium and expensive design shouldn’t be put on a product geared towards the budget conscious. The budget conscious seek minimalistic design where practicality and usefulness is suggested.
Impulse Purchases
It has happened with all of us, that we see any product and want to buy it immediately. This impulse behavior is triggered by the attractive packaging style, color, texture, symbols and design that encourages a rapid response. As soon as the customer adds the product and heads off to the counter, the marketers feel accomplished.
Differentiates and Sets Apart
When walking through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important. Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.
Use of Graphics
Identifiable graphical elements help customers locate their preferred brand among the clutter in retail stores. In situations where they do not have any preference for any specific brand, the graphics on the packaging helps businesses gain the attention of consumers so that they can purchase the same and evaluate how good it is.
Moreover, graphics also provide the right information about the product and such information builds confidence in consumers that they are buying the right product.
Pack Away
Packaging of custom boxes is a great way to initially wow your customers and make them feel special. When done right, you’ll increase brand exposure, through social sharing, and directly pump up your customers towards brand loyalty and sales.

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